Project: Gaia Herbs Redesign
Role: Art Director, Lead Designer
Gaia herbs approached us with the goal of a total redesign and replatforming. We started our exploration with sparse isolations and strong brand colors, then evolved the look to include more of their beautiful farm photography. We incorporated adaptive product cards, an herb reference guide, and advanced shop functionality to help customers find exactly what they need—regardless of expertise.
The design process allowed for a lot of time and effort on the homepage, which we used to springboard the creation of a Gaia design system; complete with brand colors, typestyles, icons, elements, and modules. We leveraged the design system to create a modular system of sections that the Gaia team could deploy easily to create new feature pages.
Credits:
Paul Landon - UX
Aaron Smith - Development
Monica Misiak - Design
Project: Newtrition Website Launch
Role: Art Director, Lead Desginer
BASF, a global supplements manufacturer, came to us with the hopes of launching their first brand: Newtrition. Our team provided them with a shopify site to launch their first two product offerings under the Newtrition label—Cardo3 and their Omega-3 at-home test kit.
Our team created a site that married the modern science and natural source of BASF’s Omega-3. We leveraged stunning images of Norway, lab production photography, and shots from our in-house photoshoot. Our team also shot an instructional video for demonstrating the steps of the Omega-3 test kit. The total time from kickoff to launch was roughly 12 weeks.
Credits:
Paul Landon - UX
Chris Kemeza + Aaron Smith - Development
Liz Jarecki - Design Support
Witt Langstaff - Photography
Project: Coke Revival+Stranger Things, “Mall Madness”
Role: Concept Designer, Art Director
I had the fun opportunity to work on the initial concepting for Coke’s top secret re-launch of New Coke. This project was a collaboration with Netflix’s Stranger Things, which featured New Coke prominently throughout the series. This page on the Coke Store was an opportunity to explore Coke nostalgia, Stranger Things Easter Eggs, and 80s maximalist desgin. Our team executed against three ideas: “Ascii,” “80s Catalog,” and “Mall Madness.”
I was given the “Mall Madness” concept, which was a total blast to create. We integrated mall glamor shots, Scoops Ahoy promos, and an 80s vending machine.
Ultimately our team built the Ascii design, but this was one of the most exciting concepts I’ve worked on in a long time!
Project: Hardee’s Mobile Website / App Proposal
Role: Designer
Our team recently had the opportunity to design some screens for a potential Hardee’s mobile website. It was an interesting exercise to come up with ways Hardee’s customers would engage with their site.
Credits:
Sarah Satterfield - UX
Monica Misiak - Design
Project: Aptean Site Design
Role: Designer, Illustrator
I had the opportunity to do featured illustrations an for several of Aptean’s solutions pages as well as an icon study and a set of 56 custom icons. I’ve added a few of my favorites here!
Credits:
Amanda Sweeney - Lead designer, Art director
Project: Landis+Gyr Brand Rework
Role: Art Director, Lead Designer
We approached Landis+Gyr with a revised brand strategy across digital, print, and conference booth materials. We utilized existing brand colors and introduced them to more human-centered imagery. It was refreshing to execute an approach for a large infrastructure company that didn’t lean too heavily on graphics that illustrated “connectedness.”
